Three women lying on a beige surface wearing black and pink swimwear with flowers in their hair.

78-HOUR
FREEDOM SALE

Till Aug 10 midnight

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Celebrate freedom from discomfort

Shop by preference
oh, so u- All day comfort bras

All day comfort

Featured Products

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Sofia- Pink Seamless Wireless All Day Bra

Rs. 1,599.00
Rs. 1,599.00

Intentional design

Every stitch, curve, and contour in our lingerie is designed with intention — not just to fit, but to feel right.

Discreet packaging

Delivered in plain, no-logo packaging—just between us.

No questions asked returns

If it does not fit, return it - no questions asked.

Fast & free delivery

Free delivery all over India within 4-6 business days

Why we exist?

...because our body deserves better

Our story