Semi-removable pads
Designed for convenience—
you can easily take them out while washing and place them back effortlessly once dry, ensuring lasting comfort and hygiene.
Free shipping across India in 4-7 days
Enjoy free returns on our products.
For more information, check out our Return policy
Say hello to the Sofia All Day Comfort Bra, your new best friend for all-day ease!
With its seamless, wireless design and lightly padded 3D cups, it gives you full coverage and a gentle lift without any fuss. Thanks to clever bonded technology, it stays smooth and sleek—no seams in sight!
The breathable, quick-dry fabric keeps you feeling fresh, while the cute scalloped neckline and removable straps let you switch up your style. Plus, the wide back band with three hooks and handy band extenders make sure your fit is just right, all day long.
No wires, no worries: All the support you need, without a single poke.
Built-in shape: Lightly molded cups give a smooth, rounded lift.
Scallop-edge finish: Adds a delicate detail to an otherwise minimalist look.
Seamless under everything: From crisp shirts to slouchy knits — no lines, ever.
Stay-cool grey: A perfect neutral for when you’re not in the mood for nudes.
Soft, breathable, weightless: Feels like you’re wearing air.
Wider straps = zero digging. You’ll forget what shoulder marks even were.
55% Nylon 45% Spandex
Designed for convenience—
you can easily take them out while washing and place them back effortlessly once dry, ensuring lasting comfort and hygiene.
Fabric so soft, it feels like a second skin.
Designed for all-day comfort,
it’s breathable, quick-dry, and features
4-way stretch—perfectly tailored to fit and
flatter every Indian body type.
Designed with a broad supportive band and hook extender for flexibility and comfort as your body changes—
giving you the perfect fit every time.
oh, so u offers lingerie that’s comfortable, modern, and inclusive — designed to fit and flatter every version of you.
Think soft fabrics, versatile styles, skin tone–inclusive shades, and all-day wear comfort.
Absolutely! Every oh, so u piece is designed with all-day comfort in mind.
From breathable fabrics to supportive yet gentle fits, our styles are perfect for work, travel, lounging, or anything your day brings.
Yes! We offer free shipping pan-India on all orders, no minimum spend required.
We offer free returns on all our products. Just make sure your item is unworn and in its original packaging. For full details, please check our Return Policy
We deliver all over India within 4-7 business days, depending on location.
Yes — our sizes are designed to cater to a wide range of body types(32B to 42D) so you can find your perfect fit.
You can use our easy size guide on the website to find your best fit. If you’re still unsure, feel free to DM or email us — we’re here to help!