Bello: The perfect combination of sexy and comfortable

Why you will love it

Invisible Under Clothes

Engineered with a smooth, bonded finish to remain invisible under clothes-no lines, no texture.

Made for women on the go

All-day comfort, machine washable, ready for work, commutes, yoga, or date night.

Perfect for Low Impact Workout

Designed for low-impact movement, offering comfort and stability without the
restriction of a sports bra.

Buttery-soft fabric

Breathable, quick-dry, 4-way stretch second skin.

All day comfort

Broad straps for even weight distribution.
No wires, no digging.

50+ wash durable

Retains shape and color even after 50+ washes.

Feel the difference

Without Bello

With Bello

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1/10

Bello – Wireless Pink Bra for Everyday Comfort

Rs. 1,449.00

Rs. 1,449.00 Rs. 1,799.00

Size S M L XL 2XL 3XL 4XL

1/9

Bello – Wireless White Bra for Everyday Comfort

Rs. 1,449.00

Rs. 1,449.00 Rs. 1,799.00

Size S M L XL 2XL 3XL

1/12

Bello – Wireless Black Bra for Everyday Comfort

Rs. 1,449.00

Rs. 1,449.00 Rs. 1,799.00

Size S M L XL 2XL 3XL

Pair it with

Frequently asked questions

Use the size chart on the product page for the best fit. If you're between sizes, we recommend sizing down for a more comfortable fit.

Tip: Your T-shirt size is generally your Bello size

Yes. Bello is designed specifically to give you the support of a structured bra without the discomfort of wires. The full coverage cups, broad straps, and firm-yet-stretchy band work together to lift and hold you in place throughout the day, without any poking or pinching.

That's exactly what it's made for. Bello is engineered for Indian women's 9-to-9 lifestyles- long commutes, full workdays, humid weather. The premium fabric and 4-way stretch mean it moves with you all day, and customers regularly report not feeling the urge to take it off when they get home.

Absolutely. Bello's broad straps distribute weight evenly across the shoulders, and the full coverage cups provide secure, all-day support without any underwire. Customers with fuller busts in sizes up to 44E have found it comfortable even for long hours of wear.

Yes, Bello is designed for low-impact movement like pilates, yoga, and stretching. The 4-way stretch fabric moves freely with your body, the broad straps stay in place during poses, and the full coverage cups keep everything secure. You won't need to readjust mid-session.

Tip: For high-impact activities like running, a dedicated sports bra is recommended

Bello works perfectly for low-impact activities, pilates, yoga, walking, light stretching, and casual gym days. It offers comfort and stability without the restrictive squeeze of a sports bra.

For high-impact workouts like running or HIIT, we'd recommend a dedicated sports bra for maximum compression and support.

Yes. Bello is machine washable. Use a gentle or delicate cycle with cold water.

Avoid hot water and high spin settings to keep the fabric in top condition.

Tip: Using a mesh laundry bag adds extra protection

The cups are semi-removable, anchored on one side to keep them in place during movement, and open on the other so you can slide them out for washing. Once dry, they slide right back in just as easily.

Yes. oh, so u offers a no-questions-asked return policy. If Bello doesn't fit perfectly, you can return or exchange it within the policy window without any hassle.

Visit the oh, so u website or contact our support team to initiate a return.

Bello is delivered free across India within 2–6 business days based on your location.

In metro cities it takes up to 2 business days and in other cities it takes 4-6 business days.