All day comfort – oh, so u

pay day sale is live ★ buy 1 get ₹200/- off ★ buy 2 get ₹600/- off ★ buy 3 get ₹1000/- off ★ offer auto-applied at checkout ★

pay day sale is live ★ buy 1 get ₹200/- off ★ buy 2 get ₹600/- off ★ buy 3 get ₹1000/- off ★ offer auto-applied at checkout ★

Bestsellers

Bestsellers

Full coverage

Full coverage

Party

Party

Comfort plus

Comfort plus

Wired

Wired

All day comfort

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oh, so u is India’s most comfortable lingerie brand — soft, supportive, and made for every version of you. Size-inclusive, comfort-first, and proudly woman-founded.

Marketed by Bold Soul Brands Pvt. Ltd.

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