Sofia
Our Signature Product
Free shipping
Free returns
COD available
5★ rated
Pick from 4 shades
Same buttery-soft feel, zero wires
Featured product
Sofia – Grey Seamless Wireless All Day Bra
Rs. 1,449.00
Sale price
Rs. 1,449.00
Regular price
Rs. 1,799.00
Featured product
Sofia- Pink Seamless Wireless All Day Bra
Rs. 1,449.00
Sale price
Rs. 1,449.00
Regular price
Rs. 1,799.00
Featured product
Sofia – Carbon Seamless Wireless All Day Bra
Rs. 1,449.00
Sale price
Rs. 1,449.00
Regular price
Rs. 1,799.00
Featured product
Sofia – Black Seamless Wireless All Day Bra
Rs. 1,449.00
Sale price
Rs. 1,449.00
Regular price
Rs. 1,799.00
Loved by Real Women
Free shipping
across India in 4-7 days
7-day
free returns and exchanges
COD available
- Pay when it arrives
Free shipping
across India in 4-7 days
7-day
free returns and exchanges
COD available
- Pay when it arrives
Feel the difference
Shop Now
Join thousands of women who've made Sofia their everyday essential
Sale
Sofia – Grey Seamless Wireless All Day Bra
Sofia – Grey Seamless Wireless All Day Bra
Rs. 1,449.00
Sale price
Rs. 1,449.00
Regular price
Rs. 1,799.00
Free gift with purchase
Get a complimentary hook extender with every Bello bra woth ₹200/-
Pair Sofia with
Frequently asked questions
How do I find my size in Bello?
Use the size chart on the product page for the best fit. If you're between sizes, we recommend sizing down for a more comfortable fit.
Tip: Your T-shirt size is generally your Bello size
Is Bello supportive enough without an underwire?
Yes. Bello is designed specifically to give you the support of a structured bra without the discomfort of wires. The full coverage cups, broad straps, and firm-yet-stretchy band work together to lift and hold you in place throughout the day, without any poking or pinching.
Can I wear Bello all day without discomfort?
That's exactly what it's made for. Bello is engineered for Indian women's 9-to-9 lifestyles- long commutes, full workdays, humid weather. The premium fabric and 4-way stretch mean it moves with you all day, and customers regularly report not feeling the urge to take it off when they get home.
Can I wear Bello if I have a fuller bust?
Absolutely. Bello's broad straps distribute weight evenly across the shoulders, and the full coverage cups provide secure, all-day support without any underwire. Customers with fuller busts in sizes up to 44E have found it comfortable even for long hours of wear.
Can I wear Bello to pilates or yoga?
Yes, Bello is designed for low-impact movement like pilates, yoga, and stretching. The 4-way stretch fabric moves freely with your body, the broad straps stay in place during poses, and the full coverage cups keep everything secure. You won't need to readjust mid-session.
Tip: For high-impact activities like running, a dedicated sports bra is recommended
Is Bello a replacement for a sports bra?
Bello works perfectly for low-impact activities, pilates, yoga, walking, light stretching, and casual gym days. It offers comfort and stability without the restrictive squeeze of a sports bra.
For high-impact workouts like running or HIIT, we'd recommend a dedicated sports bra for maximum compression and support.
Is Bello machine washable?
Yes. Bello is machine washable. Use a gentle or delicate cycle with cold water.
Avoid hot water and high spin settings to keep the fabric in top condition.
Tip: Using a mesh laundry bag adds extra protection
Are the cups removable?
The cups are semi-removable, anchored on one side to keep them in place during movement, and open on the other so you can slide them out for washing. Once dry, they slide right back in just as easily.
What if it doesn't fit, can I return or exchange it?
Yes. oh, so u offers a no-questions-asked return policy. If Bello doesn't fit perfectly, you can return or exchange it within the policy window without any hassle.
Visit the oh, so u website or contact our support team to initiate a return.
How long does delivery take?
Bello is delivered free across India within 2–6 business days based on your location.
In metro cities it takes up to 2 business days and in other cities it takes 4-6 business days.
